Development of our production company logo

To begin producing a production company logo, we have researched existing logos in order to gain inspiration. The companies that we have researched are all many based around horror movies and thrillers, which we feel would be an appropriate logo to produce as it will relate to our genre. One company that we have researched is one called 'Twisted pictures' which is an american independent production company mainly creation films of the horror genre. The company was founded in 2004 by 'Evolution entertainments' Mark Burg, Oren Koules and Gregg Hoffman. The company are best known for producing the saw film series, which is a similar sort of film to what we are producing. 

The logo of twisted pictures is very effective, we see a bold font, being intensely wrapped by barbed wire with exaggerated sounds of the wire, giving it a scary feel. The font in this logo is eye catching, as there is a strong contrast between the colour of font and background. The text is in the middle of the screen highlighting its importance. The twisting feature gives a sense of being trapped, which gives the audience an idea of the genre of the film.  

Another production company logo that has influenced us in producing our own is the production company "Ghost House Pictures'. This logo uses a similar colour scheme with a gloomy, black background and white or grey writing to contrast. This makes the writing stand out giving the production company more credit and making the name more memorable to the audience. The use of the skull in a key hole shape is used in all versions of this company logo, meaning it is a significant image relating to the company name. (as shown in the images on the left). They have many versions of their logo each produced using different colours or different graphical effects. However all continue to have a black background with a contrasting colour for the writing e.g red or white, and the font is also consistent throughout all versions. 

The third and final production company that we have researched is one called 'Dark castle entertainment'. This company is a division of Silver pictures, a production house associated with Warner Bros. It was formed in 1999 by Joel silver, Robert Zemeckis and Gilbert Adler. The company first began by producing only horror films, however eventually began producing films in genres other than horror. The films that the company have produced include ; 'Orphan', 'Unknown', 'Non-stop' and many others. 

The logo again features a dark, gloomy background, which has a strong relation to the name 'Dark castle entertainment'. The dullness of the background also helps to introduce to the audience the types of films the company produces. We also see a significant logo in the centre of the image. It is very bold and shows a bright moon backing a sillohuettte of a castle, again relating to the name of the firm. The font holds a sense of glow, and is in bold capitals making it more eye catching for the audience.  From conducting this research, we have decided that our production company logo will follow the pattern of having a dark background, behind a bold eye catching font and image.

To begin the process we have come up with a variety of names for our production company

• KINETIC STUDIOS
• KINETIC ENTERTAINMENT
• KINETIC PICTURES
• REVENANT HOUSE STUDIOS
• HAUNTED CREEK STUDIOS
• SILVER LAKE PRODUCTIONS
• BLACK MANOR STUDIOS

The name we felt was the most effective, and relates to our genre the most is 'Black Manor Studios'. The reasons for this, is because the use of the word black, symbolises death, the unknown and ominous force. In addition, the concept of a 'Manor' is often used as a spooky home in many horror films, such as 'The conjuring'. We therefore feel the whole name fits well with our trailer and horror genre.