A teaser trailer is a short version of a trailer that is designed to interest their audience, and to get potential viewers excited about an upcoming film. They are normally released months before the expected release date of the film, and are used to build anticipation about the films they advertise. These trailers usually last between half a minute and a minute.
1- Man of steel
This teaser trailer begins by revealing the companies that have been part of producing the film, for example the Warner Bros logo, followed by Legendary. This is the first thing and the last thing the audience sees as the companies logos are visible in the last scene of the trailer along with the credits. We think this is an effective technique of self promotion and recognition for the companies and gives them credit for their work.
The title of the film is revealed after his previous life is shown, before his new life as the man of steel is exposed. This is effective as it accentuates how his life changes through becoming a heroic figure. The Man of steel is first introduced very powerfully shooting through clouds at extremely high speed, along with the digetic sound of the wind pressure, emphasising his strength. This is the final clip of the trailer, leaving the audience with anticipation about the upcoming film.
2- The Master
This teaser trailer is one of 3 for the upcoming film The master, it effectively builds up anticipation about the film due to leaving the audience unsure on the story line. The trailer begins with a long scene showing a character deserted on a beach, along with consistent non-digetic music, which creates a heavy sense of freedom due to the music not holding a particular pattern. The use of the bass drums also makes the trailer more dramatic, holding the audiences interest. On top of this music, we hear a voice over of the character shown on the beach. In this voice over the character is being interviewed by someone who sounds high of authority, the character being interviewed gives very strange replies, laughing in and out of the conversation when serious questions are asked.
This voiceover gives the audience a feel to what type of character he is, and what the film involves. The scene then cuts revealing the interview, which makes the audience feel more involved due to now knowing where the voiceover is occurring. During this interview, we see many close ups of the characters face, revealing his unstable emotions. The same music remains through switching scenes, however towards the end of the trailer, a singular violin is played creating a creepy feel leaving the audience with the impression that the character is slightly mental.
4- The human centipede 2
This teaser trailer is effective in creating a sense of fear, relating to the horror genre of the upcoming film. This is done through the use of low key, black and white lighting, along with distorted, flashing images creating a shocking feel towards the audience. The titles that are presented in this trailer, also relate to its horror genre through the use of dark, distorted lettering on a foggy background. There is a special effect used on the titles, giving it a old, dirty, projector look. This adds to the creepy feel of the trailer, designed to interest the audience.
The use of flash backs is used in this trailer of the previous film, the sound used here helps to emphasise the fear that the film exhibits. We hear digetic sounds of screaming/crying throughout the trailer, along with sound effects of deep whining drones. This helps to create a dark, mysterious atmosphere, relating to its genre. The exaggerated sound and extreme close up of a centipede crawling, reveals to the audience what the upcoming film will involve- a repeat of the original human centipede.
5- Pompeii
This teaser trailer is effective in getting viewers excited for the upcoming film. One way of doing this, is through the use of a dark, echoing voice over which gives the audience an insight as to what the film will be about. This voice over is played parallel with a deep, ghostly drone that creates a spooky, abandoned atmosphere. For the majority of this trailer, the camera slowly pans mysterious, close up images, fading in and out of cuts. This creates a sense of suspense towards the audience as they are unsure as to what they are being shown. A birds eye view shot is then used to reveal to the audience what the images make up - bodies frozen in time.
The month that the upcoming film is due to be released is then revealed in the trailer, so that the audience are aware of when it comes out. We believe is Sound is key in this trailer, as it gives the audience an insight into 3 main parts of the plot. Sorrowful music is played as the scene cuts to 2 characters who seem to be in love, which ties in with the sound. The trailer then takes a drastic change, through the use of fast cuts, and flashing images revealing a glimpse into the action that the film entails. This builds anticipation for the upcoming film. The music used over these scenes is heavy, and deep adding to the dramatic feel of this ending.
1- Man of steel
This teaser trailer begins by revealing the companies that have been part of producing the film, for example the Warner Bros logo, followed by Legendary. This is the first thing and the last thing the audience sees as the companies logos are visible in the last scene of the trailer along with the credits. We think this is an effective technique of self promotion and recognition for the companies and gives them credit for their work.
The teaser trailer consists of silent imagery with non-ambient sad music over the top to emphasise what the characters previous life was like, plus a voice over from the perspective of the main character giving the audience a more personal feel to the film.
The title of the film is revealed after his previous life is shown, before his new life as the man of steel is exposed. This is effective as it accentuates how his life changes through becoming a heroic figure. The Man of steel is first introduced very powerfully shooting through clouds at extremely high speed, along with the digetic sound of the wind pressure, emphasising his strength. This is the final clip of the trailer, leaving the audience with anticipation about the upcoming film. 2- The Master
This teaser trailer is one of 3 for the upcoming film The master, it effectively builds up anticipation about the film due to leaving the audience unsure on the story line. The trailer begins with a long scene showing a character deserted on a beach, along with consistent non-digetic music, which creates a heavy sense of freedom due to the music not holding a particular pattern. The use of the bass drums also makes the trailer more dramatic, holding the audiences interest. On top of this music, we hear a voice over of the character shown on the beach. In this voice over the character is being interviewed by someone who sounds high of authority, the character being interviewed gives very strange replies, laughing in and out of the conversation when serious questions are asked.
This voiceover gives the audience a feel to what type of character he is, and what the film involves. The scene then cuts revealing the interview, which makes the audience feel more involved due to now knowing where the voiceover is occurring. During this interview, we see many close ups of the characters face, revealing his unstable emotions. The same music remains through switching scenes, however towards the end of the trailer, a singular violin is played creating a creepy feel leaving the audience with the impression that the character is slightly mental. 4- The human centipede 2
This teaser trailer is effective in creating a sense of fear, relating to the horror genre of the upcoming film. This is done through the use of low key, black and white lighting, along with distorted, flashing images creating a shocking feel towards the audience. The titles that are presented in this trailer, also relate to its horror genre through the use of dark, distorted lettering on a foggy background. There is a special effect used on the titles, giving it a old, dirty, projector look. This adds to the creepy feel of the trailer, designed to interest the audience.
The use of flash backs is used in this trailer of the previous film, the sound used here helps to emphasise the fear that the film exhibits. We hear digetic sounds of screaming/crying throughout the trailer, along with sound effects of deep whining drones. This helps to create a dark, mysterious atmosphere, relating to its genre. The exaggerated sound and extreme close up of a centipede crawling, reveals to the audience what the upcoming film will involve- a repeat of the original human centipede.
5- Pompeii
This teaser trailer is effective in getting viewers excited for the upcoming film. One way of doing this, is through the use of a dark, echoing voice over which gives the audience an insight as to what the film will be about. This voice over is played parallel with a deep, ghostly drone that creates a spooky, abandoned atmosphere. For the majority of this trailer, the camera slowly pans mysterious, close up images, fading in and out of cuts. This creates a sense of suspense towards the audience as they are unsure as to what they are being shown. A birds eye view shot is then used to reveal to the audience what the images make up - bodies frozen in time.
The month that the upcoming film is due to be released is then revealed in the trailer, so that the audience are aware of when it comes out. We believe is Sound is key in this trailer, as it gives the audience an insight into 3 main parts of the plot. Sorrowful music is played as the scene cuts to 2 characters who seem to be in love, which ties in with the sound. The trailer then takes a drastic change, through the use of fast cuts, and flashing images revealing a glimpse into the action that the film entails. This builds anticipation for the upcoming film. The music used over these scenes is heavy, and deep adding to the dramatic feel of this ending.
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