Older males (>25) Older females (>25) Younger males (<25) Younger females (<25)
To start off our target audience research we have decided that our film will be aimed at younger males and females however no younger than 18 years. We have also decided that our film can be possibly relatable to older females and males, but no older than around 30 years. This is due to most successful horror films being rated 18 or over, because of the use of Gore and graphical nature, excluding the younger generation in viewing horror to its full potential. We have aimed to target this age group as the characters that we will use in our trailer, will be at a relatable age to the audience and therefor may appeal to this generation more. Horror movies also provide thrill and can excite a younger audience easier than an older one. Younger audiences are also less likely to be put off the film by unnatural images which could potentially make an older audience feel uncomfortable. We have chosen to target both male and females, however it is found that males are more likely to be a fan of horror movies due to their thrill seeking personalities and strong interest in violence. However we have also chosen to target females, due to the use of characters being both female and male.
We believe that our film will appeal to a large mainstream audience, as compared to other horror films that we have researched, we feel our story line is enjoyable and relatable to a wide audience compared to films such as 'The human centipede'. The story line of this would only appeal to a niche market.
The films we have researched have a similar target audience. Shutter island for example receives most viewings from males and females around the age of 18, however still a lot of viewings from other age groups. It therefore has a large mainstream audience, which is what we too are aiming for in our film. The average from males and females are equal at 8.1, meaning that the film appeals to both genders.
'The blair witch project', a film that we have researched, has a different target audience, focused predominately on the younger generation of teenagers under 18 as they have the highest viewings showed in this graph. We feel this is due to the use of younger actors making the film relatable to this generation. Males have a higher average in this table, meaning that men are more inclined to watch this film. This could be due to their strong interest in gore and violence. We aim to do the same in our trailer which is why this film is influential to out research.
Another audience group that our film may appeal to is couples. It is known that couples who are either on a first date or who have been together for a while but not marries, commonly go to watch horror films. This is due to the films being frightening, leading to them seeking comfort making a first date successful. Horror films are usually watched in large groups as well as couples, meaning it is a good social activity for friends or family to do on the weekend.
There are many different tribes of youth that our film will appeal to, as the majority of young adults enjoy the thrill and excitement of horror movies. However the film may appeal to more tribes than others. For example, after looking at the site www.uktribes.com we can identify that real gamers and skaters would prefer the film to fan girls. This is due to gamers obvious interest in violence and thrill, in comparison to a fan girl who would rather watch a romance or chick flick. However, as our film is aimed to a mainstream audience, we feel that all tribes would enjoy watching our film.
Our film would potentially have a global appeal as we feel that it is not limited to one culture. The type of genre and story line that we have chosen to produce, is not 'urban themed' and isn't just specific to british audiences. For example, the film 'Angus, thongs and perfect snogging' is specific to british audiences as its set in East Bourne, and portrays a typical british culture, meaning it would be limited to a UK audience as other countries would find it hard to relate to that lifestyle. We believe that our film therefore could be a possible success globally, meaning it would hold a wider audience.
Of course their are limitations on our product, due to it being british and therefore would be a struggle at the box office. In addition, due to our target audience being quite young, this means that we would have to include up to date music, and young characters to make the film appeal more to this age group. Also, this age may be also quite difficult to aim towards as younger people tend to have less money to spend on viewing films than older people do.
No comments:
Post a Comment